Case Study: Boosting Secondary Market Sales in Estonia with AI Staging

Revitalizing the Secondary Market: A Case Study

Estonia's secondary real estate market is booming, but older properties often struggle to compete with new developments. This case study examines how a local agency used Estiq AI to accelerate sales for a portfolio of 1990s-era apartments in Mustamäe and Lasnamäe, achieving record-breaking results.

The Problem: "Tired" Listings

The agency faced a common challenge: sturdy, well-located apartments that looked dated. Beige walls, empty rooms, and poor lighting in the listing photos were resulting in low click-through rates. The average time on market for these units was 45 days.

The Solution: Targeted AI Staging

Instead of a costly physical renovation or traditional staging (which was logistically impossible for 15+ units), the agency used Estiq to virtually stage the key rooms: Living Room, Master Bedroom, and Kitchen.

• Style Selection: "Modern Scandinavian" for younger buyers, "Classic Contemporary" for families.
• Turnaround: All 15 units were staged and uploaded within 24 hours.
• Cost: Less than €100 total for the entire portfolio (using Bulk Pricing).

Client Feedback

"We had buyers walking in saying, 'I didn't realize the living room was this big.' The AI staging didn't just make it look pretty; it helped them understand the scale and potential of the space. We sold 3 units in the first week." — Mart K., Senior Broker

2026 Forecast

With forecasts predicting a further price hike in the secondary sector, the gap between "move-in ready" and "fixer-upper" pricing will widen. Virtual staging bridges this gap visually, allowing buyers to see the equity potential without the seller spending a dime on renovations.

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